Applying Foundation
Properly chosen and expertly applied foundation will create an illusion of flawless beauty. It doesn’t take but a minute to learn proper techniques. A little practice will turn you into a professional.
First things first: Foundation goes on only after cleansing, toning and moisturizing. If you use a concealer or under make-up filler (Illusion) this too, is applied beforehand.
Dot the face — forehead, nose, cheeks, pat gently on eyelids. Blend up and out, smoothing at edges to even out the skin tone, using upward and outward strokes, then down along the jaw line.
Foundation should be spread to blend evenly into the hairline. Pay special attention to tiny imperfections such as discolorations, shiny patches and broken capillaries. You know you have chosen the right shade of foundation if you can’t tell where it begins and ends.
Apply a little foundation to lips to create a better base for lipsticks and gloss.
Contouring
The art of contouring and shaping a face is just that, an art. You can slim down a full face and fill out a narrow one using foundation, powder and blush.
Remember that light brings forward and dark recedes. To highlight a feature, lighten it; to minimize a point, darken it.
Wide Nose: Shade sides of nose from bridge to nostril; blend out towards cheeks.
Full Cheeks: Shade a triangle with one long side along the lower edge of the cheekbone, a short side near the hairline to the earlobe, the third side to a point just under the center of the eye.
Broad Forehead: Shade a triangle over the brow back into the temple.
Long Nose: Shade under the tip of the nose.
Slack Jaw Line: Shade just under the jaw line.
Long and Narrow Face: Apply blusher at outer edge of the face out towards the ear to suggest width.
Round Face: Blush applied high on the cheekbone will slim the face.
Triangle or Heart-Shaped Face: Add balance by applying blush high on the cheekbone and out toward the ears.
Square Face: Apply blush at lower side of the cheekbone, back and up toward the ear.
Double Chin: Shade just under the jawbone and blend under the chin.
Too High Forehead: Shade near hairline.
Too Wide Face: Narrow by shading the side of the forehead and jaw line; highlight the center of the face.
Beauty Hints
Don’t bring color up or in to close to the eyes; this makes them look smaller.
Don’t bring color in too close to the nose; this closes the face.
Don’t bring color down too far; this makes you look drawn. Stop at or above the nostrils.
Powder Blusher Application
Figure A
The dotted line designates the area where Powder Blush is to be worn for a ROUND face.
The solid line designates the area Powder Blush is to be worn for face.
Figure B
The dotted line designates the area where Powder Blusher is to be worn for an OVAL face.
The solid line designates the area where Powder Blusher is to be worn on a LONG face.
